L7 Performance Management Company™ - Management

Management

MANAGEMENT & SENIOR BOARD OF ADVISOR MEMBERS

	Michael Goolden, CEO. Prior to founding L7 Performance Management, Mr. Goolden spent over 20 years in successively responsible positions with the General Electric Company. After graduating the Financial Services Management Development Program and several successful years in both sales and sales management, he served in diverse executive management roles and business segments. Mr. Goolden's positions included Senior Vice President and Region Manager, Vice President of Global Six Sigma Quality, and General Manager and President. Mr. Goolden's teams and businesses consistently produced record growth results. He holds a bachelor of Science degree in Business Management from Ithaca College and a Masters in Management from Northwestern University's Kellogg Graduate School of Business. Mr Goolden is also a speaker, author and graduate level instructor in the areas of management, technology and logistics.

	Lawrence Waugh, Vice President and Technology Director. Mr. Waugh's experience includes executive management roles with several enterprise software providers including Vice President of Engineering for Aviri, Director of Technical Integration and Director of Professional Services for Agillion, Director of Content for pcOrder, and Senior Technical Manager for Trilogy Software. He is also the cofounder of Calavista, a software and services firm. Mr. Waugh received two Bachelor of Science degrees from Massachusetts Institute of Technology and his Master of Science degree in Computer Science from Stanford University. He is a decorated Navy pilot and Gulf War veteran.

	William Barker, Managing Partner. Mr. Barker is a successful business executive, director on corporate and non profit boards, and a senior leader in his community. He has held positions as President, Managing Director, Chief Marketing Officer and Chief Financial Officer, and has worked in Fortune corporations, private equity firms, small businesses and startups. His experience spans a broad array of business segments, including financial services, information technology, wireless communications, cable TV, manufacturing and distribution, and has international business experience in twenty-four countries. Mr. Barker earned his Bachelor of Science degree at West Point. He served for five years in the U.S. Army, stationed in Germany, before returning to the United States to earn his MBA at the Tuck School of Business at Dartmouth. He has held senior leadership positions at Aetna Life & Casualty, IBM, and GE Capital. Mr. Barker is a principal of the Alternative Board eastside midtown Manhattan, and Entelechy Associates, Inc. Bill is also a L7 Performance Managing Partner and is a member of the Level 7 Executive Roundtable.

	Jean-Louis Troch, Managing Director Europe. Jean-Louis Troch successfully started and grew three emerging technology businesses within IBM Europe. His expertise includes P&L responsibilities, C level contact and relationship management, building and leading global teams and companies acquisition. As salesman and sale manager, he negotiated multi million dollar deals with international scope. He also created and managed alliances with partners and venders. He is globally savvy with living experience in Europe, North America and Africa. He is fluent in French, Dutch and English. He holds a Masters degree in Physical Engineering from the University of Brussels, Belgium.

	Marlen Horn, L7 Sr. Board of Advisors Member Marlen Horn is the CEO of Girlawhirl, Inc and a Sr. member of the L7 Board of Advisors. Prior to co-founding girlawhirl.com, a fashion- and lifestyle-centric e-zine for women ages 24-45. Horn spearheaded a number of successful entrepreneurial ventures, beginning with a men's sportswear company he founded and grew to $50 million in sales in less than six years. After identifying an internet void for information targeting fashion-conscious women, in 2005 girlawhirl.com was launched. Girlawhirl is a website where women find daily trend reports and useful tips on how to wear and where to buy the latest fashions. With a strategy based on getting the word out organically before targeting potential advertisers, in 2 ½ years, girlawhirl.com has become a profitable enterprise with five full-time editors, fact-checkers and advertising sales representatives, and today attracts both big name advertisers and 350,000 readers per month (and growing!). Originally from Los Angeles, Calif., where he studied music, Horn and his wife now live in Westport, Conn. with their three children.

	Mark Geene, Chief Executive Officer, InfoNow. Mark a L7 Senior Board of Advisors Memeber was named CEO of InfoNow in January, 2006. Prior to assuming the CEO role, Mark was Executive Vice President, Field and Client Operations for two years. He joined InfoNow in 2003. He brings more than 20 years of sales, business development and operations experience to InfoNow. In the course of his career, he has held management positions at IBM and Oracle, and senior executive positions at Tenfold Corporation and Dorado Software. At Oracle, Mark served as area vice president for the Midwest region, which contributed $200 million in annual sales. As vice president of sales for Tenfold, Mark and his team grew revenues from $4.5 million to $92 million in two years, and Mark was significantly involved in that company's successful IPO. Most recently, while senior vice president of worldwide sales and field operations at Dorado, Mark and his team delivered significant revenue growth, established key distribution agreements and expanded sales operations to Asia and Europe. Mark holds a Bachelor of Science degree in computer science from Worcester Polytechnic Institute.

	Marc Isaacson, President & CEO, Village Green. Marc is a L7 Senior Board of Advisors Member who is President and CEO of Village Green Apothecary which is an integrative pharmacy focusing on individualized nutrition, pharmacy and healthy living, located in Bethesda, Maryland. As an entrepreneur with a passion for healthy living, he is creating a retail space for people of all ages to become proactive about healthy living through nutrition, alternative medicine, and traditional pharmaceutical options. His focus is to develop ways to educate and expand outreach to both consumers and healthcare practitioners about their services: compounding (customized medication), nutrition, and wellness coaching provided to customers from an educated and passionate staff. By educating his customers, it is his hope to inspire the pursuit of healthy living to reduce the impact of disease and illness. Before acquiring Village Green Apothecary in 2002, Marc has been active in marketing and strategy for both entrepreneurial and mid sized companies. He has over 16 years experience in marketing, business operations, finance and strategy. Marc received his B.S. in Business Management from Ithaca College and currently lives in Gaithersburg, Maryland with his wife Gail and three children (Dean, Tori and Tess).